Communications Training for School & Government Leaders
Say the right thing,
when it matters most.
Real newsroom instincts. Real classroom experience. Training for the moments that build trust. And the ones that test it.
- Crisis response & media interviews
- Real-time crisis consultation
- Everyday stakeholder engagements
- Learn your way: asynchronous, book or ebook
- Virtual or in-person training
- Fully accredited through the PA Dept. of Education
Decades of asking the difficult questions.
Now we train those who answer them.
Ways to Learn
The 30-Hour Course
A self-paced, eight-module online curriculum built specifically for school leaders — strengthening everyday communications, preparing you for any crisis, and sharpening how you engage the media and your community.
Explore the course 02The Book
Before It Goes Viral — 275 pages of practical guidance, real-world frameworks, and hands-on exercises, with QR codes linking directly to the news clips and case studies that bring every lesson to life.
About the book 03Live Virtual Learning
Focused, flexible virtual sessions — from power lunches and half-day workshops to full-day and multi-day engagements — delivering the same practical communications training without the travel.
About our virtual sessions 04On-Camera Training
One-on-one and small-group coaching for administrators and spokespeople who need to perform confidently under pressure — reporter interviews, press conferences, community forums, and internal video communications.
About on-camera training 05Speaking Engagements
Keynotes, conference sessions, and workshops on media relations, crisis communications, and community engagement — tailored to your audience and designed to leave every leader in the room thinking differently.
About our speaking engagements 06Annual Packages & Member Library
All-access membership combining the training you need with an exclusive library of articles, video resources, and tools available only to members.
About our packages 07Real-Time Crisis Consultation
Direct, confidential support when a crisis is unfolding — strategic communications guidance, message development, and experienced decision-making counsel available when you need it most.
About our consultative servicesLooking for government video production? See our video services
Meet the Lead Trainer
For thirty years, Brad Sattin watched how leaders communicated under pressure — and what happened when they didn’t. As a four-time Emmy Award-winning journalist who covered crises, controversies, and high-stakes public moments across ABC, CBS, CNN, and Fox, he built a front-row understanding of what effective communication actually looks like when everything is on the line. Today he brings that perspective directly to school administrators, government leaders, and communications teams who deserve to be genuinely prepared.
Video Production
Our cameras are never far away. A full production team for state and local government agencies, educational institutions, non-profit organizations and more.
- Television commercials
- Training & marketing videos
- Event live-streaming
- Aerial drone videography
Trusted by U.S. Navy · USDA · U.S. Department of Commerce ·
Commonwealth of PA · City of Philadelphia · State of Delaware
and school districts across the country