1. On-Boarding and Concept Development
Client “Get to Know You”
Identify the videos:
- Focus
- Key Messaging
- Target Audience
- Past Successes
- Raw Footage
- Interviewees
2. Script Writing
Script development that supports:
- Messaging
- Context
- Tone
3. Storyboarding
Matching images with words.
4. Production
On Location Shooting:
- Raw Footage
- Interviews
5. Post Production
- Editing
- Animation Building
- Music Selection
- Narrator Selection
6. Final Delivery
Final HD Video Delivered in All Required Formats
Video Content Pyramid
Video is a key component of any strategic communications plan. Focus Media Services’ has developed the Video Content Pyramid which depicts how you may consider utilizing both professional and in-house video content over time to effectively brand and market your organization.
Primary Image Video
We consider this 2- to 3-minute video your organization’s primary image video. If the landing page of your website is your organization’s storefront, this is the eye-popping display that’s front-and-center, highlighting your brand in a powerful, engaging way.
Secondary Content
This secondary video content dives deeper into the messaging of the primary image video. These videos can focus on products or services, people, profiles or case studies.
Social Media Content Videos
Third-tier videos are branded but less produced. They can be short useful“explainers” within an organization’s video library or delivered as social media content.
Do it Yourself Video Content
These videos are short, raw, “do-it-yourself anytime” content for quick use. Shoot them on your phone to welcome new hires, highlight announcements, or share industry news. Social media uses an algorithm that weighs video much stronger than photos or written content. The result: video content appears on news feeds at a much higher frequency.
